System U: Automatically deriving personality traits from social media for people recommendation

Abstract

This paper presents a system, System U, which automatically derives people's personality traits from social media and recommends people for different tasks. The system leverages linguistic signals appearing in a person's social media activities to compute the personality portraits including Big Five personality, fundamental needs and basic human values. This system and technology can be used in a wide variety of personalized applications, such as recommending people to answer questions.