We present observations from various user studies that have helped to guide the design and deployment of a voice-based employment platform. Specifically, we present findings as a function of demographics, considering employers and candidates across two regions of Karnataka. Our results are of use to those building interfaces to address rural unemployment in particular, and those looking to understand the employment landscape of rural India in general. Our main contributions are motivating the need for such a platform in this context, and offering insight into the engineering of job matches. Copyright 2012 ACM.