Current methods for assessing the risk of bushfire to built structures are based on the assumption that the majority of structure loss is due to radiant heat exposure. However, data collected in the aftermath of recent destructive bushfires indicates that the impacts of radiant heat are insignificant compared to the impact of ember attack. Recent work by the Bureau of Meteorology has provided fundamental information on how embers are distributed by a convective plume. These ember distributions have subsequently been incorporated into a model that permits estimation of the likelihood of ember attack downwind from an active fire. In this paper we employ the ember load model to incorporate ember attack into bushfire risk assessment. In particular, we consider the case of the Ginninderry region, which is a tract of land currently subject to rezoning for urban development. The Ginninderry region is of interest because it is prone to dynamic modes of fire spread such as eruptive fire spread and vorticity-driven lateral spread, the latter of which is known to result in enhanced production of embers. The ember load model is used to assess the risk of the Ginninderry region to ember attack and compare the inferred risk to that informed by traditional risk assessment methods based on radiant heat thresholds. The results of this case study indicated that risk of ember attack had a distinct directional signature, which is accounted for in the current approach to bushfire risk assessment. Moreover, the ember load model indicated that many areas at considerable risk of ember attack are further than 100m from the urban edge. Such areas are not currently required to have any special resilience to embers. As such the results indicate that current methods of risk assessment could significantly underestimate the risk of house loss from bushfire, and that current requirements for construction standards should be extended further than 100m. The present analysis contains a number of fairly crude assumptions, and so the results should be considered preliminary. Nevertheless, with some refinement, the ember load model could play an important role in more accurately informing bushfire risk assessment and provide a more quantitative basis for revising and improving the Australian standard for building in bushfire prone areas.