In this workshop, we intend to explore within the HCI community the importance of fashion in the IT industry. We will explore the meaning of fashion and how fashion and sustainability could and might interplay in the IT industry. Participants in the workshop will collaborate in a practical exercise to act as a stimulus for thought concerning how the notion of fashion affects people's behaviors and attitudes toward digital consumption. Participants will also form different groups and share their own personal experience, behavioral changes, as well as insights related to sustainability and fashion. The outcomes of the workshop will include 1) a collection of exemplars and patterns relevant to fashion related to digital devices and technology services; 2) the identification and description of the characteristics of fashion in the digital technology domain; 3) a summary of the discussion on how interaction designers and researchers can use fashion as a positive force in sustainable HCI. © 2012 Authors.