Anupam Gupta, Viswanath Nagarajan, et al.
Operations Research
Paper
Pervasive retail
Abstract
The retail experience is undergoing significant changes due to a confluence of pervasive computing technologies, such as affordable smartphones with a plethora of retail applications, social media, sensing and analytics, and wireless technologies. This issue contains three articles that examine some of the opportunities and challenges in the pervasive retail space. © 2011 IEEE.
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