Publication
J. Retail. Consum. Serv.
Paper

Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems

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Abstract

Growing movements to urban places, increasing unemployment, decreasing buying power, rising real estate cost and demanding consumers for convenience and price are creating challenges for retailers. This paper reviews a sample list of retail channels, and proposes a systematic framework for conceptualizing the data-driven, and mobile- and cloud-enabled intelligent self-service systems to improve virtual shopping. With adoption of intelligent self-service systems, - more service oriented, more instrumented (from sensors to smart phones for monitoring consumers[U+05F3] behaviors), interconnected (patterns of interactions), and intelligent (algorithms help recognize patterns) - retail organizations can provide more cost effective quality retail service experiences to consumers. © 2014 Elsevier Ltd.

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Publication

J. Retail. Consum. Serv.

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