Designing personalized user experiences for eCommerce: Theory, methods, and research

Abstract

The present workshop aims to form a community of individuals interested in exploring the user implications of personalized eCommerce applications. People working in industry, academia, and government are welcomed to participate. The aim of the two-day workshop is to access the current state of theory, methods, and research in this area and to create a theoretical framework on personalization of the user experience in eCommerce to help identify critical questions and guide future research.