Best Practices for Enterprise Social Software Adoption

Abstract

In this case study, we present the results of a longitudinal study of the end-user adoption of social software within a large global enterprise. Existing Technology Adoption Models (e.g., UTAUT) were extended and used as a general framework for studying user adoption. Several “best practices” to promote end-user adoption are identified and discussed, including: integration with company intranet, email notifications, evangelism programs, executive support, mandatory migration and usage, and corporate-sponsored campaigns or events.