Publication
WebSci 2016
Conference paper

Understanding video-ad consumption on YouTube: A measurement study on user behavior, popularity, and content properties

View publication

Abstract

Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content providers and marketers, the use of video-ads in social media has enabled a more complex interaction, that also includes content creator and viewer preferences. To better understand this novel setting, we present the first data-driven analysis of video-ad exhibitions on YouTube.

Date

Publication

WebSci 2016

Authors

Share