A model-driven SOA implementation of multi-channel Websphere Commerce Gift Center

This multi-channel commerce gift registry solution is a design using a Sendee-Oriented Architecture for real-time communication amongst a central web application server, store branches and telesales centers. Product information, promotions, order entries, and services are fully integrated across sales channels and customer touch points, such as web browsers, telephones, store kiosks, wireless shopping buddies, and scanners. This solution was developed by a model-driven approach, which begins with modeling of business processes of how shoppers can be enabled from gift ideas to coordinated gift givings, during which each is possibly working with a different channel and at different stores. The solution has helped create the Websphere Commerce Gift Center as a leadership product offering, recognized by the Gartner Magic Quadrant for e-Commerce in 2007. © 2008 IEEE.