Abstract
The PRIME project develops privacy enhancing identity management systems that allow users in various application areas such as e-commerce to regain control over their personal spheres. This paper introduces the PRIME technical architecture that also includes special trust-enhancing mechanisms, and shows how PRIME technologies can enhance privacy and trust of eshopping customers. It also discusses the socio-psychological factors and HCI aspects influencing the end user's trust in privacy enhancing identity management, and shows why HCI research, user studies, and socio-psychological research, are necessary efforts to accompany system design. © 2005 IEEE.