The new dynamics of strategy: Sense-making in a complex and complicated world

Abstract

A new approach to strategy, both in policy formation and in operational decision-making was discussed. This approach recognizes as critical the value of what was done to date. As such, it starts to break the fad cycle that have bedevilled management science for several decades. It recognizes the progression of human knowledge, in that something which have provided value was not rendered valueless by new thinking, but was bounded by new insight and legitimized within boundaries.