Abstract
Service scheduling is one of the crucial issues in E-commerce environment. E-commerce web servers often get overloaded as they have to deal with a large number of customers' requests-for example, browse, search, and pay, in order to make purchases or to get product information from E-commerce web sites. In this paper, we propose a new approach in order to effectively handle high traffic load and to improve web server's performance. Our solution is to exploit networking techniques and to classify customers' requests into different classes such that some requests are prioritised over others. We contend that such classification is financially beneficial to E-commerce services as in these services some requests are more valuable than others. For instance, the processing of "browse" request should get less priority than "payment" request as the latter is considered to be more valuable to the service provider. Our approach analyses the arrival process of distinct requests and employs a priority scheduling service at the network nodes that gives preferential treatment to high priority requests. The proposed approach is tested through various experiments which show significant decrease in the response time of high priority requests. This also reduces the probability of dropping high priority requests by a web server and thus enabling service providers to generate more revenue. © Springer-Verlag 2007.