Publication
CIKM 2014
Workshop paper

PPLUM: A framework for large-scale personal persuasion

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Abstract

Personalization plays a significant role in persuasion. In this paper, we present a framework called PPLUM which combines social media-based large-scale user modeling with automated personal persuasion generation. This work has many applications such as advertising consumer products, promoting political candidates, or encouraging good health and investment behaviors.

Date

Publication

CIKM 2014

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