On looking into Vargo and Lusch’s concept of generic actors in markets, or &quot;It’s all B2B...and beyond!&quot;

Paper

01 Feb 2011

On looking into Vargo and Lusch's concept of generic actors in markets, or "It's all B2B...and beyond!"

No abstract available.

Paper

James C. Spohrer

IBM Systems Journal

Paper

Cheng Hsu, James C. Spohrer

IJSTM

Paper

Louis E. Freund, James C. Spohrer

Human Factors and Ergonomics In Manufacturing

Conference paper

J. Leon Zhao, Hemant K. Jain, et al.

AIS-ICIS 2007