Publication
ICWSM 2010
Conference paper

Mobilizing lurkers with a targeted task

Abstract

Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities. Copyright © 2010, Association for the Advancement of Artificial Intelligence (www.aaai.org). All rights reserved.

Date

01 Dec 2010

Publication

ICWSM 2010

Authors

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