Managing new product design and development: An Anglo-German study

Abstract

This article reports the results of a study of innovation and product development at 245 manufacturing sites in the UK and Germany. It examines the relationship between design and performance and the competitiveness of the UK and Germany in design and manufacturing. Overall, few sites reached “world-class” standards - 9% in Germany and 3% in the UK, although many sites were not far below these standards. © London Business School and International Business Machines Corp.