Experiments on motivational feedback for crowdsourced workers

Abstract

This paper examines the relationship between motivational design and its longitudinal effects on crowdsourcing systems. In the context of a company internal web site that crowdsources the identification of Twitter accounts owned by company employees, we designed and investigated the effects of various motivational features including individual / social achievements and gamification. Our 6-month experiment with 437 users allowed us to compare the features in terms of both quantity and quality of the work produced by participants over time. While we found that gamification can increase workers' motivation overall, the combination of motivational features also matters. Specifically, gamified social achievement is the best performing design over a longer period of time. Mixing individual and social achievements turns out to be less effective and can even encourage users to game the system. Copyright © 2013, Association for the Advancement of Artificial Intelligence (www.aaai.org). All rights reserved.