Essentials of successful corporate electronic mail

Abstract

It is fast becoming evident that there are major competitive and economic advantages in implementing electronic communications capabilities, both within companies and between companies and their business partners and customers. Corporate electronic mail is one of the most far reaching strategic investments a company can make, yet it can prove to be disappointing, and even disasterous. Based on the experience of companies which have installed such systems, this paper explores key factors that are essential to the successful implementation of corporate electronic mail. © 1989.