in Business to Business (B2B) IT outsourcing contracts service providers have to demonstrate value continuously to retain client loyalty. However, sustained value can only be co-created by both service providers and clients though a collaborative process. This process of jointly creating value is termed value co-creation. in this paper we present a new technique that we have devised to identify the opportunities for value co-creation based on priorities for value drivers in an IT enabled B2B services contract. We illustrate this technique by applying it to the IT Helpdesk service. © 2011 IEEE.