Designing crowdsourcing community for the enterprise

In this paper, we describe the design principles used for implementing crowdsourcing within the enterprise. This is based on our distinction between two kinds of crowdsourcing: enterprise (inside a firewall) versus the public domain. Whereas public domain crowdsourcing offers monetary rewards in exchange for participation, we show that identifying the right social objects and using these in designing the incentive model is sufficient to incent, motivate, and sustain participation levels in enterprise crowdsourcing. Finally, we show that the systematic integration of the characteristics of levels of participation into the design, e.g., the distinction between direct and indirect crowdsourcing, is sufficient for optimizing users' participation and contributions. Copyright 2009 ACM.