We introduce co-occurring directions sketching, a deterministic algorithm for approximate matrix product (AMM), in the streaming model. We show that co-occurring directions achieves a better error bound for AMM than other randomized and deterministic approaches for AMM. Co-occurring directions gives a (1 + ε)-approximation of the optimal low rank approximation of a matrix product. Empirically our algorithm outperforms competing methods for AMM, for a small sketch size. We validate empirically our theoretical findings and algorithms.