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Conference paper
Assisting seller pricing strategy selection for electronic auctions
Abstract
This research examines sellers' pricing strategy oriented to bidders ' risk preferences, within the context of an electronic auction. A business model is then proposed to predict the probability of potential bidders' risk preference, which sellers can consider to set pricing strategy to maximize their profits. A tailored intelligent auction registry engine is constructed based upon an initial version of our business model. Because the extensible Markup Language (XML)-based Simple Object Access Protocol (SOAP) is utilized to support interactions with other resources, our engine is decoupled from the underlying technology choices; therefore, it can be deployed to different platforms.