The service sector is the uppermost growing stake of the developed economies. The reliance of this sector on information technology (IT) deserves revision of IT curricula. As the field of computing continues to grow and diversify, and new computing-related disciplines emerge, existing curriculum programs must be updated regularly and new computing disciplines will be drafted. The primary aims of this paper, therefore, are firstly, to introduce the emerging academic discipline known as Service Science, Management, and Engineering (SSME), in response to the growing dominance of the service sector in emerging economies. Secondly, we present a feasibility study of establishing a new undergraduate academic program that offers a Bachelor's degree in SSME. The study was based on analyzing the results of a study conducted to evaluate the workforce in Jordanian information and communications industry. The results of the study concluded that the demand for hybrid IT graduates in the knowledge-based service economy is rapidly growing.