Automated Artificial Intelligence and Machine Learning (AutoAI / AutoML) can now automate every step of the end-to-end AI Lifecycle, from data cleaning, to algorithm selection, and to model deployment and monitoring in the machine learning workflow. AutoAI technologies, initially aimed to save data scientists from the low level coding tasks, also has great potential to serve non-technical users such as domain experts and business users to build and deploy machine learning models. Researchers coined it as "democratizing AI", where non-technical users are empowered by AutoAI technologies to create and adopt AI models. To realize such promise, AutoAI needs to translate and incorporate the real-world business logic and requirements into the automation. In this Demo, we present a first of its kinds experimental system, IBM AutoAI Playground, that enables non-technical users to define and customize their business goals (e.g., Prediction Time) as constraints. AutoAI then builds models to satisfy those constraints while optimizing for the model performance (e.g., ROC AUC score). This Demo also showcases AutoAIViz, a Conditional Parallel Coordinates visualization feature, and a TrustedAI feature from two accepted IUI'20 papers.