of data in organizations, via the Internet of Things and as a result of our personal digital activities.
This super-abundance of information has created a phenomenon known as Dark Data
information we gather but don't capitalize on.
Less than one percent of the data generated every day is mined for valuable insights.
For decades, computer scientists have taken advantage of advances in silicon chips to rapidly expand the capabilities of computers
Now, limitations in traditional computer and chip design are slowing progress—and that’s even before you consider the big data phenomenon.
Traditional computing is processor centric—meaning all the data has to be transported repeatedly to a central processor chip. That's a huge waste of time and energy.
The new approach, data centric design, moves much of the processing to the places where the data is stored, whether that’s within a single computing system, in a network of computers, or far away in sensors tracking the weather or monitoring an energy pipeline.
Scientific laboratories, universities and businesses use high-performance computers to crunch vast quantities of numerical data. But, increasingly, in the big data era, they’re tapping other kinds of data, too.
So they need computing systems that are designed specifically to handle these new tasks. Data centric design enables computer scientists to engineer systems that are optimized for specific jobs —improving the speed and quality of insights.
Simulating the interactions of molecules to identify patterns that will help pharmaceutical companies develop drugs to target specific cells.
Increasing the use of wind energy by designing efficient wind turbines that can withstand the elements in geographic regions known for inclement weather.
Designing and building better jet engines to withstand heat and other pressures, for faster, efficient air travel.
This approach will spread rapidly to other realms of computing. Social networking Web sites gather and move vast amounts of data. That’s a job for data centric design. The same is true of e-commerce. The new approach will have major impacts on marketing, financial management and product development. Eventually, it will transform the computer on your desk and in your hand. In the new era of computing, they will work faster and smarter. They’ll move less data. And they’ll use less energy.